The Dynamic Role of Customer Experience in Shaping the Social Media Marketing-Purchase Intention Relationship: An S-O-R Perspective

Kishlay Kumar, Puja Mishra

Open source

DOI: 10.9734/ajeba/2024/v24i121606
Published: 2024-12-14
Container: Asian Journal of Economics, Business and Accounting
Publisher: Sciencedomain International
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.9734/ajeba/2024/v24i121606,
  title = {The Dynamic Role of Customer Experience in Shaping the Social Media Marketing-Purchase Intention Relationship: An S-O-R Perspective},
  author = {Kishlay Kumar and Puja Mishra},
  year = {2024},
  journal = {Asian Journal of Economics, Business and Accounting},
  doi = {10.9734/ajeba/2024/v24i121606},
  url = {https://doi.org/10.9734/ajeba/2024/v24i121606}
}

RIS

TY  - JOUR
TI  - The Dynamic Role of Customer Experience in Shaping the Social Media Marketing-Purchase Intention Relationship: An S-O-R Perspective
AU  - Kishlay Kumar
AU  - Puja Mishra
PY  - 2024
JO  - Asian Journal of Economics, Business and Accounting
DO  - 10.9734/ajeba/2024/v24i121606
UR  - https://doi.org/10.9734/ajeba/2024/v24i121606
ER  -

APA

Kumar, K., & Mishra, P. (2024). The Dynamic Role of Customer Experience in Shaping the Social Media Marketing-Purchase Intention Relationship: An S-O-R Perspective. Asian Journal of Economics, Business and Accounting. https://doi.org/10.9734/ajeba/2024/v24i121606

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crossref · retrieved 2026-11-04T15:03:30.681Z