The Effect of Social Media Communication on Purchase Intentions with Brand Equity and Brand Attitude as Mediator

Anindita Nadia Amiroh, Arif Hartono

Open source

DOI: 10.9734/ajeba/2024/v24i31256
Published: 2024-02-17
Container: Asian Journal of Economics, Business and Accounting
Publisher: Sciencedomain International
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.9734/ajeba/2024/v24i31256,
  title = {The Effect of Social Media Communication on Purchase Intentions with Brand Equity and  Brand Attitude as Mediator},
  author = {Anindita Nadia Amiroh and Arif Hartono},
  year = {2024},
  journal = {Asian Journal of Economics, Business and Accounting},
  doi = {10.9734/ajeba/2024/v24i31256},
  url = {https://doi.org/10.9734/ajeba/2024/v24i31256}
}

RIS

TY  - JOUR
TI  - The Effect of Social Media Communication on Purchase Intentions with Brand Equity and  Brand Attitude as Mediator
AU  - Anindita Nadia Amiroh
AU  - Arif Hartono
PY  - 2024
JO  - Asian Journal of Economics, Business and Accounting
DO  - 10.9734/ajeba/2024/v24i31256
UR  - https://doi.org/10.9734/ajeba/2024/v24i31256
ER  -

APA

Amiroh, A. N., & Hartono, A. (2024). The Effect of Social Media Communication on Purchase Intentions with Brand Equity and Brand Attitude as Mediator. Asian Journal of Economics, Business and Accounting. https://doi.org/10.9734/ajeba/2024/v24i31256

Source records

crossref · retrieved 2026-09-25T15:52:12.293Z