International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach

Fikeresiyon Fekede Umema, Gurudutta Pradeep Japee

Open source

DOI: 10.9734/ajeba/2024/v24i51325
Published: 2024-04-11
Container: Asian Journal of Economics, Business and Accounting
Publisher: Sciencedomain International
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.9734/ajeba/2024/v24i51325,
  title = {International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach},
  author = {Fikeresiyon Fekede Umema and Gurudutta Pradeep Japee},
  year = {2024},
  journal = {Asian Journal of Economics, Business and Accounting},
  doi = {10.9734/ajeba/2024/v24i51325},
  url = {https://doi.org/10.9734/ajeba/2024/v24i51325}
}

RIS

TY  - JOUR
TI  - International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach
AU  - Fikeresiyon Fekede Umema
AU  - Gurudutta Pradeep Japee
PY  - 2024
JO  - Asian Journal of Economics, Business and Accounting
DO  - 10.9734/ajeba/2024/v24i51325
UR  - https://doi.org/10.9734/ajeba/2024/v24i51325
ER  -

APA

Umema, F. F., & Japee, G. P. (2024). International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach. Asian Journal of Economics, Business and Accounting. https://doi.org/10.9734/ajeba/2024/v24i51325

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crossref · retrieved 2026-09-26T03:30:39.589Z