The Influence of Marketing Stimulation and Situational Factors on Impulse Purchasing Behavior of Vietnamese Consumers
- DOI
- 10.9734/ajeba/2024/v24i61384
- Published
- 2024-06-12
- Container
- Asian Journal of Economics, Business and Accounting
- Publisher
- Sciencedomain International
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.9734/ajeba/2024/v24i61384,
title = {The Influence of Marketing Stimulation and Situational Factors on Impulse Purchasing Behavior of Vietnamese Consumers},
author = {Cao Tuan Khanh and Nguyen Thi Thu Huong},
year = {2024},
journal = {Asian Journal of Economics, Business and Accounting},
doi = {10.9734/ajeba/2024/v24i61384},
url = {https://doi.org/10.9734/ajeba/2024/v24i61384}
}RIS
TY - JOUR TI - The Influence of Marketing Stimulation and Situational Factors on Impulse Purchasing Behavior of Vietnamese Consumers AU - Cao Tuan Khanh AU - Nguyen Thi Thu Huong PY - 2024 JO - Asian Journal of Economics, Business and Accounting DO - 10.9734/ajeba/2024/v24i61384 UR - https://doi.org/10.9734/ajeba/2024/v24i61384 ER -
APA
Khanh, C. T., & Huong, N. T. T. (2024). The Influence of Marketing Stimulation and Situational Factors on Impulse Purchasing Behavior of Vietnamese Consumers. Asian Journal of Economics, Business and Accounting. https://doi.org/10.9734/ajeba/2024/v24i61384
Source records
- crossref · retrieved 2026-09-25T14:59:50.590Z