Understanding the Digital Generation: The Role of Perceived Ease of Use, Perceived Usefulness and Satisfaction in Users’ Acceptance Intention of the Ruangguru Application among Generations Y, Z and Alpha

Rahmah Sarita, Dwi Martutiningrum

Open source

DOI
10.9734/ajeba/2025/v25i41743
Published
2025-03-28
Container
Asian Journal of Economics, Business and Accounting
Publisher
Sciencedomain International
Open access
unknown

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BibTeX

@article{allodium:10.9734/ajeba/2025/v25i41743,
  title = {Understanding the Digital Generation: The Role of Perceived Ease of Use, Perceived Usefulness and Satisfaction in Users’ Acceptance Intention of the Ruangguru Application among Generations Y, Z and Alpha},
  author = {Rahmah Sarita and Dwi Martutiningrum},
  year = {2025},
  journal = {Asian Journal of Economics, Business and Accounting},
  doi = {10.9734/ajeba/2025/v25i41743},
  url = {https://doi.org/10.9734/ajeba/2025/v25i41743}
}

RIS

TY  - JOUR
TI  - Understanding the Digital Generation: The Role of Perceived Ease of Use, Perceived Usefulness and Satisfaction in Users’ Acceptance Intention of the Ruangguru Application among Generations Y, Z and Alpha
AU  - Rahmah Sarita
AU  - Dwi Martutiningrum
PY  - 2025
JO  - Asian Journal of Economics, Business and Accounting
DO  - 10.9734/ajeba/2025/v25i41743
UR  - https://doi.org/10.9734/ajeba/2025/v25i41743
ER  - 

APA

Sarita, R., & Martutiningrum, D. (2025). Understanding the Digital Generation: The Role of Perceived Ease of Use, Perceived Usefulness and Satisfaction in Users’ Acceptance Intention of the Ruangguru Application among Generations Y, Z and Alpha. Asian Journal of Economics, Business and Accounting. https://doi.org/10.9734/ajeba/2025/v25i41743

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