Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon

Virginie Takoutio Feudjio, Huboh Samuel Ringmu, Njong Mom Aloysius, Nkiendem Felix

Open source

DOI: 10.9734/jemt/2025/v31i21270
Published: 2025-01-30
Container: Journal of Economics, Management and Trade
Publisher: Sciencedomain International
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.9734/jemt/2025/v31i21270,
  title = {Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon},
  author = {Virginie Takoutio Feudjio and Huboh Samuel Ringmu and Njong Mom Aloysius and Nkiendem Felix},
  year = {2025},
  journal = {Journal of Economics, Management and Trade},
  doi = {10.9734/jemt/2025/v31i21270},
  url = {https://doi.org/10.9734/jemt/2025/v31i21270}
}

RIS

TY  - JOUR
TI  - Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon
AU  - Virginie Takoutio Feudjio
AU  - Huboh Samuel Ringmu
AU  - Njong Mom Aloysius
AU  - Nkiendem Felix
PY  - 2025
JO  - Journal of Economics, Management and Trade
DO  - 10.9734/jemt/2025/v31i21270
UR  - https://doi.org/10.9734/jemt/2025/v31i21270
ER  -

APA

Feudjio, V. T., Ringmu, H. S., Aloysius, N. M., & Felix, N. (2025). Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon. Journal of Economics, Management and Trade. https://doi.org/10.9734/jemt/2025/v31i21270

Source records

crossref · retrieved 2026-09-26T02:14:28.189Z