Gender-Based Perceptions in Brand Generalization: Do Male and Female Consumers Differ in Brand Generalization Tendencies?

Veena Prasad Vemuri

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DOI: 10.9734/sajsse/2025/v22i41002
Published: 2025-04-16
Container: South Asian Journal of Social Studies and Economics
Publisher: Sciencedomain International
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.9734/sajsse/2025/v22i41002,
  title = {Gender-Based Perceptions in Brand Generalization: Do Male and Female Consumers Differ in Brand Generalization Tendencies?},
  author = {Veena Prasad Vemuri},
  year = {2025},
  journal = {South Asian Journal of Social Studies and Economics},
  doi = {10.9734/sajsse/2025/v22i41002},
  url = {https://doi.org/10.9734/sajsse/2025/v22i41002}
}

RIS

TY  - JOUR
TI  - Gender-Based Perceptions in Brand Generalization: Do Male and Female Consumers Differ in Brand Generalization Tendencies?
AU  - Veena Prasad Vemuri
PY  - 2025
JO  - South Asian Journal of Social Studies and Economics
DO  - 10.9734/sajsse/2025/v22i41002
UR  - https://doi.org/10.9734/sajsse/2025/v22i41002
ER  -

APA

Vemuri, V. P. (2025). Gender-Based Perceptions in Brand Generalization: Do Male and Female Consumers Differ in Brand Generalization Tendencies?. South Asian Journal of Social Studies and Economics. https://doi.org/10.9734/sajsse/2025/v22i41002

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crossref · retrieved 2026-11-08T21:48:44.175Z