Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study

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Overview

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This descriptive study outlines recruitment strategies for a pilot smartphone-based Acceptance and Commitment Therapy (ACT) intervention targeting UK military veterans with PTSD or harmful gambling. The authors evaluate the effectiveness of various methods, including social media advertising, online platforms, and charity partnerships, to overcome help-seeking barriers. The resource details participant numbers and attrition rates to inform future digital health research recruitment practices.

ID
d5a57890d4224c1c
Source org
PubMed Central
Author
Conor Heath (Swansea University), Jess M Williams (Swansea University), Daniel Leightley (King's College London), Dominic Murphy (King's College London), Simon Dymond (Reykjavík University)
Published
2025-10-14
OA status
gold
DOI
10.2196/73706
PMID
Not recorded
PMCID
Not recorded
Citations
0

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BibTeX

@article{allodium:d5a57890d4224c1c,
  title = {Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study},
  author = {Conor Heath and Jess M Williams and Daniel Leightley and Dominic Murphy and Simon Dymond},
  year = {2025},
  journal = {PubMed Central},
  doi = {10.2196/73706},
  url = {https://doi.org/10.2196/73706}
}

RIS

TY  - JOUR
TI  - Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study
AU  - Heath, Conor
AU  - Williams, Jess M
AU  - Leightley, Daniel
AU  - Murphy, Dominic
AU  - Dymond, Simon
PY  - 2025
PB  - PubMed Central
DO  - 10.2196/73706
UR  - https://doi.org/10.2196/73706
ER  -

APA

Heath, C., Williams, J. M., Leightley, D., Murphy, D., & Dymond, S. (2025). Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study. PubMed Central. https://doi.org/10.2196/73706

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