Research on the Application of 4Ps Marketing Theory Based on Chinese Consumer Psychology
- Type
- Retraction
- Notice date
- 6/23/2011 0:00
- Journal
- 2011 International Conference on Business Management and Electronic Information
- Publisher
- IEEE: Institute of Electrical and Electronics Engineers
- Notice DOI
- 10.1109/icbmei.2011.5916956
- Original paper DOI
- 10.1109/icbmei.2011.5916956