Advertising adapation strategy of global companies from developing countries: Evidence from an exploratory study in China and in Thailand

Type: Retraction
Notice date: 6/23/2011 0:00
Journal: 2011 International Conference on Business Management and Electronic Information
Publisher: IEEE: Institute of Electrical and Electronics Engineers
Notice DOI: 10.1109/icbmei.2011.5917047
Original paper DOI: 10.1109/icbmei.2011.5917047

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