The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program
- Type
- Retraction
- Notice date
- 1/25/2019 0:00
- Journal
- Journal of Interactive Marketing
- Publisher
- Elsevier
- Notice DOI
- 10.1016/j.intmar.2018.10.001
- Original paper DOI
- 10.1016/j.intmar.2017.07.001