The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self
- Type
- Retraction
- Notice date
- 6/12/2012 0:00
- Journal
- Journal of Consumer Research
- Publisher
- Oxford University Press
- Notice DOI
- 10.1086/667237
- Original paper DOI
- 10.1086/657430
Reasons
- Falsification/Fabrication of Data
- Investigation by Company/Institution
- Misconduct - Official Investigation(s) and/or Finding(s)
- Misconduct by Author