Strategic brand equity management of traditional enterprises in e-commerce
- Type
- Retraction
- Notice date
- 6/16/2011 0:00
- Journal
- 2011 International Conference on E-Business and E-Government (ICEE)
- Publisher
- IEEE: Institute of Electrical and Electronics Engineers
- Notice DOI
- 10.1109/icebeg.2011.5886926
- Original paper DOI
- 10.1109/icebeg.2011.5886926