“It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD.

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Overview

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This qualitative study explores how veterans with PTSD perceive direct-to-consumer marketing for prolonged exposure and cognitive processing therapy. Through interviews with 31 participants, the authors identify that while effectiveness is a key driver of interest, vague or mismatched descriptions of improvement can generate skepticism and reduce engagement. The findings also highlight challenges in distinguishing CPT from other therapies and note that women veterans may feel excluded by gender-neutral messaging.

ID
701fbfb7c9c14bdf
Source org
OpenAlex
Author
Shannon Kehle‐Forbes (Minneapolis VA Health Care System), Heather Gerould (Minneapolis VA Health Care System), Melissa A. Polusny (Minneapolis VA Health Care System), Nina A. Sayer (Minneapolis VA Health Care System), Melissa R. Partin (University of Minnesota)
Published
2020-01-21
OA status
hybrid
DOI
10.1037/tra0000550
PMID
Not recorded
PMCID
Not recorded
Citations
33

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BibTeX

@article{allodium:701fbfb7c9c14bdf,
  title = {“It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD.},
  author = {Shannon Kehle‐Forbes and Heather Gerould and Melissa A. Polusny and Nina A. Sayer and Melissa R. Partin},
  year = {2020},
  journal = {OpenAlex},
  doi = {10.1037/tra0000550},
  url = {https://doi.org/10.1037/tra0000550}
}

RIS

TY  - JOUR
TI  - “It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD.
AU  - Kehle‐Forbes, Shannon
AU  - Gerould, Heather
AU  - Polusny, Melissa A.
AU  - Sayer, Nina A.
AU  - Partin, Melissa R.
PY  - 2020
PB  - OpenAlex
DO  - 10.1037/tra0000550
UR  - https://doi.org/10.1037/tra0000550
ER  -

APA

Kehle‐Forbes, S., Gerould, H., Polusny, M. A., Sayer, N. A., & Partin, M. R. (2020). “It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD.. OpenAlex. https://doi.org/10.1037/tra0000550

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