An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical bayes model
- Type
- Retraction
- Notice date
- 10/31/2013 0:00
- Journal
- Expert Systems with Applications
- Publisher
- Elsevier
- Notice DOI
- 10.1016/j.eswa.2013.10.045
- Original paper DOI
- 10.1016/j.eswa.2011.05.093