Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
- Type
- Retraction
- Notice date
- 7/30/2012 0:00
- Journal
- Psychology & Marketing
- Publisher
- Wiley
- Notice DOI
- 10.1002/mar.20565
- Original paper DOI
- 10.1002/mar.20375