Marketing
study and process of promoting, distributing, and selling products or services to customers
Papers listed on taxonomy pages are the top few works per node from the OpenAlex snapshot. That list is not exhaustive and is not an endorsement. The topic map and the journal registry remain separate: there is still no authoritative topic-to-venue or topic-to-organization edge. Search is a lexical lookup, not a claim that a venue publishes a topic.
Most cited
- Cultures and Organizations: Software of the Mind.
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
- Possessions and the Extended Self
- A New Approach to Consumer Theory
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
- A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Most recent
- Nurturing a collective approach to Transformative Service Research: Improving experiences of an infant feeding service eco-system through service user collaboration.
- DATA-DRIVEN DECISIONS: HOW ANALYTICS IS RESHAPING MARKETING STRATEGY
- DATA-DRIVEN DECISIONS: HOW ANALYTICS IS RESHAPING MARKETING STRATEGY
- FROM THE PITCH TO THE PAVEMENT: THE IMPACT OF FOOTBALL CLUB COLLABORATIONS ON STREETWEAR BUYER BEHAVIOUR, BRAND LOYALTY, AND PURCHASE INTENTION
- FROM THE PITCH TO THE PAVEMENT: THE IMPACT OF FOOTBALL CLUB COLLABORATIONS ON STREETWEAR BUYER BEHAVIOUR, BRAND LOYALTY, AND PURCHASE INTENTION
- Green Banking Initiatives in Public Sector Banks: An Empirical Study on Customer Satisfaction
Topics
- American History and Culture133,893 works
- Consumer Behavior and Marketing Influence109,985 works
- Consumer Behavior in Brand Consumption and Identification99,930 works
- Consumer Market Behavior and Pricing62,806 works
- Consumer Packaging Perceptions and Trends27,393 works
- Consumer Perception and Purchasing Behavior84,516 works
- Consumer Retail Behavior Studies92,317 works
- Copyright and Intellectual Property70,570 works
- Customer churn and segmentation30,320 works
- Environmental Sustainability in Business104,900 works
- Management, Economics, and Public Policy124,146 works
- Marketing and Advertising Strategies44,651 works
- Securities Regulation and Market Practices22,213 works
- Service and Product Innovation43,629 works
- Sharing Economy and Platforms38,603 works