Consumer Behavior in Brand Consumption and Identification
This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.
Papers listed on taxonomy pages are the top few works per node from the OpenAlex snapshot. That list is not exhaustive and is not an endorsement. The topic map and the journal registry remain separate: there is still no authoritative topic-to-venue or topic-to-organization edge. Search is a lexical lookup, not a claim that a venue publishes a topic.
Most cited
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
- Possessions and the Extended Self
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
- A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
- Market Orientation: The Construct, Research Propositions, and Managerial Implications
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Most recent
- FROM THE PITCH TO THE PAVEMENT: THE IMPACT OF FOOTBALL CLUB COLLABORATIONS ON STREETWEAR BUYER BEHAVIOUR, BRAND LOYALTY, AND PURCHASE INTENTION
- FROM THE PITCH TO THE PAVEMENT: THE IMPACT OF FOOTBALL CLUB COLLABORATIONS ON STREETWEAR BUYER BEHAVIOUR, BRAND LOYALTY, AND PURCHASE INTENTION
- Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market
- Exploring corporate and product-level associations in the motorcycle industry
- Helpfulness and enjoyment in eWOM: A dual-value perspective for hedonic digital products
- Branding and Sole Proprietorship Ventures: Building Strong Brands in Single Owner Business